A lead magnet funnel offers something useful for free, such as a checklist, a guide or a short video, in exchange for an email address. Captino gives you the opt-in page, the form with consent built in and the delivery step, then sends each new lead to your email tool so the follow-up starts on its own.
Captino is currently my preferred system for lead generation. The setup was straightforward, and the platform is intuitive, making it easy for me to create and manage campaigns. I also really like the visual overview of my funnel performance. It makes it easy for me to monitor whether my campaign is delivering satisfactory results, and I can quickly make adjustments when necessary.
A lead magnet is one of five funnel types that reliably convert. See when each one fits and how to keep it simple.
A lead magnet funnel is an opt-in page that offers a free resource in exchange for contact details, a delivery step that hands the resource over, and a follow-up sequence that turns the new subscriber into a customer.
Something specific your audience can use straight away: a checklist, a template, a short guide, a video or a calculator. The narrower the problem it solves, the better it usually converts, and the clearer the next step to your paid offer.
Set the form to redirect to the file, a thank-you page or any web address once someone opts in. You can also send it by email from your email platform, which Captino feeds through Kit, Zapier or a webhook.
Opt-in forms handle GDPR consent, and Captino ships a cookie banner and consent management so the pages you publish ask before they measure. Captino ApS is a Danish company, so your contract is with an EU company under EU law.
Yes. Funnel performance shows visits and conversions for each step, and every lead appears in your contact list with the funnel it came from.
